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Cubic Zirconia is considered to be the best diamond look-alike ever developed. For this reason, we believe Cubic Zirconia should be cut to standards equivalent to those set for the finest-cut genuine diamonds.

Our research in cubic zirconia crystals has revealed that ideal proportions must be achieved to yield maximum sparkle and shine in our flawless CZ's. It’s a quality standard, now applied to all our CZ's that has earned the highest rating for critical factors determining diamond beauty from a leading gem lab versed in the machine measurement of diamond brilliance and light dispersion.

Thanks to superior cutting technology, we are able to achieve an ideal-cut in our CZ's, resulting in maximum play of light as every one of its facets is ideally aligned and matched to create the brightest star pattern of light. Only Cubic Zirconia with this pattern is ideally cut and offers eye-catching brilliance.

Every stone is a near perfect copy of each other in dimension, shape and workmanship. This consistency guarantees consistency of quality for you, our customers.


The Diamond Profile Laboratory, a leader in the field of applied technology, has analyzed many of our New Generation Cubic Zirconia which has been consistently rated as Excellent.

Only a deviation of one degree results in a dramatic loss of the light return. The investigation of the light return characteristics of the ideal-cut Signity CZ and the variation of a 1° deviation of the pavilion angle was carried out with a computer simulation.